Discuss the role of ‘Consumer Movement in Europe’.

Though Consumer Co-operatives had great success in Europe. this did not result in formation of consumer organisations. Basically, industrialization did not lead to the same degree of affluence in Furope as in the United Stales.

Consumer movemcnt in Europe was fostered by the ‘Consumers’ Lrnion’. More specifically, by the constant efforts of Colston Worne. As early as 1939, hc started to make enquiries about groups and individuals that he might try to interest. In London he was referred to as the Householders’ Association. But he was disappointed. People wer not at all enthusiastic about testing. it took another two decades for U.K. to provide a congenial environment for consumer movement.

Consumer movement in England began in a real sense only after the second world war. The common law did protect the consumer against aggressive selling, fraud and breach of promise. The British National Standard Institute in U.K. played a significant role in arousing the interest of the consumers in 1925. Many consumer magazines and shoppers’ guides were pubhshcd to educate the consumers. Consumer Associations came into _______ _____ _____ ____ ______ ____.
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