Discuss the relationship of Strategy with total Quality Management and how a proper strategy helps in maintaining the quality of the organization.

The relationship between strategy and Total Quality Management (TQM) is essential for fostering a culture of continuous improvement and ensuring sustainable success within an organization. TQM is a comprehensive approach that involves all employees in the ongoing process of improving products, services, and processes. To achieve its full potential, TQM needs to be aligned with the organization’s strategy, as a well-defined strategy helps to guide quality initiatives and ensures that quality is embedded in every facet of the organization’s operations.

Strategy provides a roadmap for the organization’s goals and objectives, which directly influence the implementation and focus of TQM. A proper strategy ensures that quality management efforts are not just isolated practices or individual initiatives but are integrated into the overall organizational direction. This alignment ensures that quality objectives contribute to the broader goals of profitability, growth, customer satisfaction, and competitive advantage.

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