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Employee engagement, employer branding and Corporate Social Responsibility (CSR) are closely interconnected elements of modern organisational management. In the CSR process, an organisation is not concerned only with external stakeholders such as customers and communities but also with its employees. Employees are important internal stakeholders whose attitudes, participation and commitment strongly influence the success of CSR initiatives. Employee engagement refers to the emotional commitment and involvement of employees towards their organisation and its goals. CSR can strengthen employee engagement by providing employees with opportunities to participate in socially meaningful activities. When employees contribute to _______ ________ ________ _________ ___ ___ ____ _____ ______ _______ _________ ______.
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