Discuss the institutions providing technical services for the promotion of export in India. Explain the institutional setup for Government policy making and consultation for export promotion in India.

Export promotion councils and commodity boards are the key institutions in the institutional framewcrk established in India for export promotion. These are established for servicing export-effort for specific products and/or industrial sectors. Accordingly there are 20 Export Promotion Councils and 7 Commodity Boards. They have been entrusted with the task of promoting exports of specific products from India. Let us first discuss the functions of the Export Promotion Councils which are as follows :

1) Marketing Assistance : These promotional institutions are continuously involved in providing export-marketing intelligence as well as guiding, assisting and advising individual corporate units in their export-plans and effort market-wise as well as productwise. The primary function of the export promotion council/commodity board etc., is to provide the exporters with market information on a continuous basis. It includes market opportunities, identifying prospective importer, trade and tariff policies of importing countries, product-designs and specifications, agents and distribution-channels, warehousing, publicity and promotion, pricing, packaging, shipping & transportation, buying practices competition, Government regulations etc. In other words, the help and assistance provided to individual exporter firnls, encompasses almost all the critical elements involved in export marketing effort at the corporate-unit level.

2) Continuous Feedback of Market Information : Besides providing marketing service, these institutions also undertake to provide continuous feedback of market information to individual export firm in India. The _________ ___ _____ _______ _________ ______ __________ ____ ____ ________.
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