Question

Discuss the Hofstede’s cultural dimension model with respect to cross cultural communication.

30 Aug 2022
Answer :
Word Count : 830

Hofstede’s cultural dimensions theory is a framework for cross-cultural communication, developed by Geert Hofstede. It shows the effects of a society’s culture on the values of its members, and how these values relate to behaviour, using a structure derived from factor analysis.

Geert Hofstede in his research succeeded in identifying six characteristic models to measure a culture in cross-country society. The cultural dimension represents an independent preference for one of the above circumstances other countries that distinguish countries (not individuals) from one another.

Hofstede developed his original model as a result of using factor analysis to examine the results of a worldwide survey of employee values by IBM between 1967 and 1973. It has been refined since. The original theory proposed four dimensions along which cultural values could be analyzed: individualism-collectivism; uncertainty avoidance; power distance (strength of social hierarchy) and masculinity-femininity (task-orientation versus __________ _______ _____ _____ _______ ____ _______ ________ _______ ____.
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