Discuss the essential features of visual merchandising. Also explain the pre-requisites while planning for visual merchandising.

Visual merchandising is a crucial retail strategy that maximises the aesthetics of a product with the intent to increase and maximise sales. A visual merchandiser plays a critical role in the look, feel and culture of a brand. If visual merchandising is done well, it can create awareness whilst simultaneously increasing brand loyalty. The most important function is to draw customers into the shop and close the sale, which is all dependant on the aesthetic quality of your retail display.

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