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Research in development communication is a systematic and organized process aimed at generating knowledge that can inform and improve communication strategies for social development. The concept of research in this field revolves around understanding the ways communication influences development processes, including social, economic, and behavioral change in communities. It involves investigating issues such as health promotion, literacy, agricultural practices, gender equality, and governance, using empirical evidence to guide interventions. The nature of research in development communication is both exploratory and applied. It is exploratory because it seeks to understand complex social phenomena, cultural contexts, and communication behaviors, and applied because its ultimate goal _______ ______ _________ ___ __________ __________.
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