Discuss the benefits and limitations of MBO.

*Benefits of MBO in Tourism:*

1. Clarity in Goal Setting:
   MBO provides a structured framework for setting clear and measurable objectives. In the tourism industry, where a multitude of stakeholders are involved, having well-defined goals helps align the efforts of various departments, such as marketing, operations, and customer service, towards a common purpose. For instance, a tourism agency can use MBO to set specific targets for increasing customer satisfaction or expanding market share.

2. Enhanced Employee Motivation:
   Setting specific and challenging objectives in the tourism sector can boost employee motivation. When employees have a clear understanding of their roles and the goals they need to achieve, they are more likely to feel engaged and motivated. This is particularly _______ __________ ______ ___ _______ _______ ________ ________.
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