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Attitude change refers to the process through which an individual’s existing beliefs, feelings, or behavioural tendencies towards a person, object, idea, or situation are modified. In social psychology, attitudes are considered important because they influence how people perceive the social world and guide their actions. Attitude change occurs due to various social, psychological, and environmental factors, and several theories explain the mechanisms behind this process. The cognitive dissonance theory proposed by Leon Festinger explains attitude change as a result of inconsistency between a person’s beliefs, attitudes, and behaviours. When individuals experience psychological discomfort due to conflicting thoughts or actions, they attempt to reduce this discomfort by changing their attitudes. For example, a person who believes that smoking is harmful but continues to smoke may experience dissonance. To reduce this conflict, the person may either quit smoking or change the belief by convincing themselves __________ _____ ________ _____ ________ _________ _______ ________ _______ ______.
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