Dimensions of customer loyalty
There are several dimensions of customer loyalty that researchers and marketing experts have identified. Here are a few common ones:
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Behavioral loyalty: This refers to customers who make repeat purchases or continue to use a product or service over time.
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Attitudinal loyalty: This refers to customers who have a positive attitude toward a brand and are likely to recommend it to others.
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Cognitve loyalty: This refers to a customer’s __________ ________ ________ ________ ____ _______ _____ ______ ________ ___ ______.
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