Question

Dimensions of customer loyalty

14 Sep 2022
Answer :
Word Count : 302

There are several dimensions of customer loyalty that researchers and marketing experts have identified. Here are a few common ones:

  1. Behavioral loyalty: This refers to customers who make repeat purchases or continue to use a product or service over time.

  2. Attitudinal loyalty: This refers to customers who have a positive attitude toward a brand and are likely to recommend it to others.

  3. Cognitve loyalty: This refers to a customer’s __________ ________ ________ ________ ____ _______ _____ ______ ________ ___ ______.
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