Question

Differentiate between qualitative and quantitative data collection methods. Write the uses and limitations of various qualitative data collection methods.

23 Aug 2022
Answer :
Word Count : 1422
Qualitative data collection methods Quantitative data collection methods
Ideal for obtaining in-depth understanding and capturing the intangible nuances of a problem.
Eg. During a community meeting, women explained that they spend a considerable amount of their day collecting drinking water, used mostlyfor cooking which leaves them with limited water for personal and household hygiene.		 Good to use when you want to be precise and derive results in numerical formats. Eg. 40 % of the women interviewed said they spend more than 3 hours gathering waterfor cooking.
More informal, unstructured or semi-structured and provides more flexibility in how data is collected. More structured, defined and less room for flexibility. Same set of questions for all respondents.
Qualitative data answers the questions 'how' and 'why' as it is investigative in nature. Quantitative data answers the questions 'how much,','how many' or 'how often.'
A small group of suitable respondents are chosen intentionally for sampling. Involves a large group of respondents or sample population, chosen randomly or intentionally.
Open-ended questions. Results presented mostly in text and longer reports. Concise, closed-ended questions in yes/no or multiple­choice formats. Results presented in numbers and graphs.
Provides rich data, valuable insights and detailed information that are open for exploration and interpretations. Provides precise numbers that can be statistically analysed and replicated for comparisons across different sites or interventions.
Qualitative data is descriptive and conceptual.Can be categorized based on the respondents' traits and characteristics. Quantitative data can be counted, measured, aggregated and expressed using numbers and values. I
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