Differentiate between mission and purpose. Describe the essentials of a mission statement using an example form the corporate world.

In the context of strategic management, "mission" and "purpose" are two terms that are often used interchangeably but have distinct meanings. Understanding these differences is critical for organizations to align their goals, values, and strategies effectively. 

Mission refers to the core reason an organization exists and the overarching goal it aims to achieve. It outlines the organization's present role in the market or society and provides a clear direction for its operations. The mission statement typically reflects the company's key functions, its approach to serving customers, and its intended impact on stakeholders. A mission statement is action-oriented and focuses on the "how" of achieving long-term objectives. 

On the other hand, purpose is broader and more profound. It describes the organization’s fundamental ________ ________ _______ ______ ________ ________ ____ _____ _________ _________.
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