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One of the most prominent examples of developmental broadcasting in India is the radio program “Krishi Darshan”, which is dedicated to agriculture and rural development. Launched in 1967, it is widely regarded as India’s first agricultural television program, but it has had significant radio adaptations over the decades, serving as an important tool for developmental communication. The primary objective of Krishi Darshan, in its radio format, is to educate and empower farmers by providing practical information about agricultural practices, crop management, weather updates, government schemes, and technological innovations. It aims to improve agricultural productivity, increase awareness of sustainable practices, and enhance the overall socio-economic conditions of rural communities. The objectives of Krishi Darshan are multifaceted. Primarily, it seeks to bridge the knowledge gap between agricultural scientists and farmers. Many farmers, particularly in remote areas, have limited access to formal education or extension services. By broadcasting content in local languages, the program ensures accessibility and comprehension. Another critical objective is to encourage the adoption of modern farming techniques. Traditional methods, though rooted in experience, often do not yield optimum results. Through practical demonstrations, expert interviews, and step-by-step guidance, Krishi Darshan introduces farmers to innovations such as high-yield seed varieties, organic fertilizers, pest control measures, and water conservation methods. Additionally, the program aims to foster social development by addressing broader rural issues such as health, nutrition, and women’s _______ ______ _____ _________ ___ _________ ________.
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