Describe the role of Indian Cinema in promotion of destinations. Give suitable examples

In a country where people live and breathe Bollywood, films have for long been a powerful tool for tourism promotion as the locales used in big hits almost always end up seeing a significant boost in tourist arrivals soon after the films’ release. Though this has been on for decades, it is only in the last few years that the concept has been formalised and destinations have starting working with large production houses to ensure they are featured in the big projects and often offer fiscal incentives to be featured in films.

Film tourism, a concept not unknown in the West has started to gain prominence in the Indian tourism market as well, aiming to attract both local and outbound tourists. According to a report published by EY and PHD Chamber of Commerce and Industry in 2019, film tourism has a scope to generate USD3 billion by 2022 in India as there is potential for up to ______ ____ ______ ___ ____ ____ ___.
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