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The National AIDS Control Programme is a comprehensive public health initiative aimed at preventing and controlling the spread of HIV infection and improving the quality of life of people living with HIV/AIDS. It is implemented in India through a structured system under the guidance of the National AIDS Control Organisation, and its activities are designed to address prevention, care, support, treatment, and surveillance in an integrated manner. One of the major programme activities is Information, Education and Communication (IEC) and Behaviour Change Communication (BCC). These activities focus on increasing awareness among the general population as well as high-risk groups about HIV transmission, prevention methods, and available services. Mass media campaigns, community meetings, posters, street plays, peer education, and social mobilization are used to promote safe behaviours, reduce stigma, and encourage voluntary testing and counseling. Another key _________ _________ __________ ________ _________ ________ ___ ______ _______ _______ _______.
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