Describe the methods of data collection in qualitative research.

Qualitative data collection methods are exploratory, and they are usually more focused on gaining insights and understanding the underlying reasons by digging deeper. Although quantitative data cannot be quantified, measuring it or analyzing it might become an issue. Due to the lack of measurability, qualitative data collection methods are primarily unstructured or structured in rare cases – that too to some extent. 

Let’s explore the most common methods used for qualitative data collection.

Individual interview: 

It is one of the most trusted, widely used, and most familiar qualitative data collection methods primarily because of its approach. An individual or a face-to-face interview is a direct conversation between two people with a specific structure and purpose. The interview questionnaire is designed in the manner to elicit the interviewee’s knowledge or perspective related to a topic, program, or issue. 

At times, depending on the interviewer’s approach, the conversation can be unstructured or informal but focused on understanding the individual’s beliefs, values, understandings, feelings, experiences, and perspectives of an issue. More often, the interviewer ____ ____ ______ ____ ____ ___ ______ _________.
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