Describe the Madrid system of registration of marks.
The Madrid system of registration of marks, administered by the World Intellectual Property Organization (WIPO), is an international treaty that simplifies the process for trademark registration across multiple jurisdictions. It provides a convenient and cost-effective means for trademark owners to seek protection for their marks in multiple countries through a single application.
Established in 1891 by the Madrid Agreement and later revised in 1989 with the Madrid Protocol, the Madrid system has become an essential tool for businesses seeking global protection for their trademarks. It is widely used by companies of all sizes, from small enterprises to multinational corporations, to manage their trademark portfolios _____ _______ ____ ________ ________ _____.
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