Describe the important guidelines for successful Behavioral Change Communication (BCC).

Behaviour Change Communication is an interactive process of any intervention with individuals, group or community to develop communication strategies to promote positive health behaviours which are appropriate to the current social conditions and thereby help the society to solve their pressing health problems. This is achieved through the effective communication strategies and systematic information dissemination through interpersonal communication as well as with the help of print-visual-audio and new age media.

The programme runs with a state BCC wing along with 14 JC( D&C’s) at DPMSU’s of all 14 districts. Different Campaigns are planned and executed under the programme to spread adequate awareness about ____ _____ _________ _____ ________ ____ _________ _____ _____ ________ ____ ___.
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