Describe classification of Communication Research.

CLASSIFICATION OF COMMUNICATION RESEARCH Communication research can be examined from various strands and there is no single way to classify it. Different experts in communication classify approaches to research differently. The ways of looking at it can be based on how you wish to examine it. The design, stage, nature, location and approach are some of the ways to classify communication research. Let us discuss each of them in detail. there may be some overlap. However, because despite the best efforts, communication research cannot be placed only in one classification.

1.Based on Design

Research design is a philosophical framework whereas method is a more tangible way to undertake research process. If we examine communication research designs there can be broadly four categories - descriptive, diagnostic, exploratory, and experimental. Historical or archival methods too can be part of any of these four categories.

a.Descriptive

When we want to describe a phenomenon under study, it is called a descriptive design. Let us say, we want to describe how people watch television or what happens when people watch film in the theatre or how do children deal with the mobile phones of their parents – all these are possible descriptions of individuals interaction with media.

b.Diagnostic

This design refers to understanding cause-effect association or solving a problem on hand. For example, if there is drop in the viewership of a show or there is a sudden rise in the usage of mobile data, the researcher can find _________ _________ __________ _________ _____ ______ ___ ___ _____ _______.
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