Define TQM and distinguish it from traditional management.

Total Quality Management (TQM) is a management approach that seeks to optimize the quality of an organization's products and services by involving all employees in a continuous process of improvement. TQM is based on the belief that quality is everyone's responsibility and that all employees, regardless of their role, can contribute to the improvement of the organization's products and services.

TQM is a customer-focused approach that seeks to understand and meet the needs of the customer. It involves a commitment from the top management of an organization to create a culture of quality, where everyone is focused on improving the products and services offered to customers. TQM is a continuous process of improvement that involves all employees and focuses on meeting customer needs and exceeding customer expectations.

The key principles of TQM include:

1. Customer focus: TQM starts with a focus on the customer and their needs. Organizations that practice TQM understand that their success depends on their ability to meet the needs of their customers. They focus on understanding their customers' needs, expectations, and preferences, and continuously seek to improve their products and services to meet these needs.

2. Continuous improvement: TQM is a continuous process of improvement. It involves identifying areas for improvement and implementing changes to improve ________ _________ _________ ____ ______ __________ ____ __________ ______ ___ ___.
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