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Culture refers to the shared values, beliefs, customs, and practices that define a group of people. It influences how individuals think, act, and interact within a society, guiding their behavior and shaping their perceptions. In a business context, culture is often understood as the collective ethos of an organization, as well as the broader societal norms that impact business practices. It encompasses the traditional norms and practices passed down through generations, which influence business operations, customer interactions, and the work environment. Understanding culture is vital for businesses to adapt and operate effectively in diverse markets and environments. The socio-cultural environment of business plays a significant role in shaping the behavior of both consumers _____ _________ __________ ____ ______ __________ ______ ____ __________ ____ _________.
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