Define motivation? Explain ‘Behaviour Modification Theory of B.F. Skinner.

Motivation refers to the internal processes that drive, direct, and sustain behavior towards achieving goals or satisfying needs. It involves the interplay of biological, psychological, and social factors that energize and activate individuals to pursue specific actions, tasks, or objectives. Motivation influences the intensity, direction, and persistence of behavior, guiding individuals to allocate their time, effort, and resources effectively to accomplish desired outcomes.

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