Define mass communication and explain the role of radio in mass communication.

Radio is widely used mass communication medium and has a great potentiality in dissemination of information as radio signals cover almost entire population. More than 177 radio stations are there across the country. About 97 percent of the population is reached by the radio.

Radio being a convenient form of entertainment caters to a large audience. With the advent of transistors this medium hrs reached the common man in urban and rural areas of India, though the utilization of radio is more among rural elites.

It has advantages over the other mass media like television and newspapers in terms of being handy, portable, easily accessible and cheap. It is the most portable of the broadcast media, being accessible at home, in the office, in the car, on the _____ ______ __________ ______ _____ _________ ________ ____ _______ ______.
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