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Marketing logistics, often referred to as physical distribution, is the process of planning, implementing, and controlling the efficient, cost-effective flow and storage of goods, services, and related information from the point of origin to the point of consumption to meet customer requirements. In the context of international marketing, logistics assumes a more complex role due to factors such as cross-border transportation, diverse regulations, varied market conditions, and cultural differences. It involves coordinating activities including transportation, warehousing, inventory management, order processing, and information _________ _____ ________ ____ _______.
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