Define Integrated Marketing Communication (IMC). With the help of online resources trace the evolution of IMC and its strategic importance for businesses.  

Integrated Marketing Communication (IMC) refers to a comprehensive approach to marketing that aims to unify and coordinate all aspects of a company's promotional efforts. The goal of IMC is to create a consistent and seamless customer experience across all communication channels, including advertising, sales promotions, public relations, direct marketing, and personal selling. By integrating these various elements of the marketing mix, companies can communicate their brand message more effectively, build stronger relationships with customers, and ultimately drive sales and profits.

The concept of IMC has evolved over time as the marketing landscape has changed. In the past, marketing was often seen as a series of discrete activities, such as advertising and sales promotions, that were managed by different departments within a company. However, as the number of communication channels has increased and customers have become more sophisticated, companies have realized the need for a more coordinated approach to marketing.

The term "Integrated Marketing Communication" was first coined in the late 1980s by Don Schultz, a marketing professor at Northwestern University. In a seminal article published in the Journal of Marketing Communications in 1993, Schultz and his colleagues described IMC as "a strategic business process used to plan, develop, execute and evaluate coordinated, measurable, persuasive brand communication programs over time with consumers, customers, prospects, employees and other targeted, relevant external and internal audiences."

Since then, IMC has become an increasingly important strategic tool for businesses of all sizes. By ___ _______ __________ ________ _______ ________ __________ _____ ______ ______.
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