Define Entrepreneurship. Discuss the nature and characteristics of Individual entrepreneurship. 

Entrepreneurship refers to the dynamic process of identifying, creating, and pursuing opportunities to develop new products, services, or processes that add value to society and generate economic growth. It involves taking calculated risks, organizing resources, and innovating to bring about positive change. Entrepreneurship plays a vital role in driving innovation, job creation, and economic development.

Individual entrepreneurship pertains to the activities and characteristics of an individual who initiates, manages, and assumes the risks associated with a business venture. The nature and characteristics of individual entrepreneurship are as follows:

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