Define customer value generation process.

Value Creation is the process of turning labor and resources into something that meets the needs of others. That includes, for example, farmers growing crops, workers building something in a factory, as well as other intangible goods like computer code and creative ideas.

The most successful businesses in the world today understand that the purpose of any business venture is to create value for customers, investors, employees, and the interests of these three groups are intertwined. Therefore, _________ _______ ___ _______ ________ ______ ____ ____ ____ _______ ________.
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