Define customer loyalty. Explain the factors affecting customer loyalt

Question

Define customer loyalty. Explain the factors affecting customer loyalty by giving examples.

24 Nov 2023

Answer :

Word Count : 442

Customer loyalty refers to a customer's commitment to consistently choose and repurchase products or services from a particular brand or company over time. It goes beyond mere repeat business and involves a deep emotional connection and satisfaction that leads to a sustained, long-term relationship between the customer and the brand.

Factors Affecting Customer Loyalty:

1. Product/Service Quality:
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