Define ‘communication’. Why are Communication Skills important? Discuss the 7 Cs of communication.
Communication is "an apparent answer to the painful divisions between self and other, private and public, and inner thought and outer world." As this definition indicates, communication is difficult to define in a consistent manner, because in common use it refers to a very wide range of different behaviours involved in the propagation of information. John Peters argues the difficulty of defining communication emerges from the fact that communication is both a universal phenomenon (because everyone communicates) and a specific discipline of institutional academic study.
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