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Business ethics refers to the principles, values, and standards that guide the conduct of individuals and organizations in the business environment. It concerns the moral judgments and decisions that shape how a business operates, treats its employees, engages with customers, interacts with society, and handles its responsibilities. In the context of start-ups and incubation, business ethics plays a crucial role in building credibility, gaining investor confidence, and ensuring long-term sustainability. As young ventures often face unpredictable challenges, ethical decision-making acts as a compass that helps founders navigate dilemmas related to resource allocation, transparency, competition, and stakeholder management. Ethical practices create trust, which is one of the most valuable intangible assets for any start-up striving for growth in a competitive market. The three ‘C’s in business ethics—Compliance, Contributions, and Consequences—provide a simple yet comprehensive framework to understand how ethical behaviour may be implemented in entrepreneurial and business contexts. These three dimensions help in assessing whether decisions align __________ ______ _________ ______ ________ ________ ____ _____ ____.
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