Define and Discuss Focus Group Discussion elaborately

A Focus Group Discussion (FGD) is a qualitative research method used to gather insights and opinions from a diverse group of individuals about a specific topic or issue. It involves a structured and moderated group conversation that encourages participants to share their thoughts, feelings, and experiences, allowing researchers to explore attitudes, perceptions, and beliefs in depth.

The process of conducting a focus group discussion typically involves the following key steps:

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