d) Export merchant and Export House

Export Merchant and Export House in International Marketing Management

In the realm of international marketing management, export merchant and export house play pivotal roles in facilitating global trade. These entities act as intermediaries between domestic producers and foreign buyers, enabling the exchange of goods and services across borders. Understanding the functions, differences, and significance of export merchants and export houses is crucial for businesses seeking to expand their reach in international markets.

Export Merchant:

An export merchant, also known as an export intermediary or trading company, operates as an independent entity that purchases goods from domestic producers and sells them to foreign buyers in international markets. This intermediary assumes the risks associated with international trade, including market fluctuations, transportation, and currency exchange risks. Export merchants typically engage in direct sales to foreign buyers or distribute goods through various channels, such as agents, distributors, or retailers.

Functions of Export Merchants:

1. Market Access: Export merchants provide domestic producers with access to foreign markets by leveraging their expertise, networks, and resources in international trade.

2. Risk Management: They absorb various ___ ____ ___ ____ __________ ________ ____ ___.
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