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Customer Relationship Management (CRM) is a strategic approach that uses information systems to manage an organization’s interactions with current and potential customers. For managers, CRM systems serve as powerful tools to centralize customer data, track interactions, and analyze patterns to enhance decision-making. They enable organizations to build stronger relationships, improve customer satisfaction, and increase profitability. Modern CRM platforms __________ _______ ________ ______ ____ ___ _______ _______.
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