Data Mining

Data mining is the process of discovering patterns, correlations, trends, and useful information from large datasets using statistical, mathematical, and computational techniques. Within the context of Information Systems for Managers, data mining plays a crucial role in transforming raw data into actionable insights that support strategic decision-making. It is a key function in business intelligence systems and is widely applied in marketing, __________ _____ _________ _____ ________ __________ ____.
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