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The Frankfurt School, emerging in the early 20th century with thinkers such as Max Horkheimer, Theodor Adorno, and later Herbert Marcuse, presented a critical theory of society that deeply scrutinized culture, economy, and ideology. Their analysis of consumer culture revolves around the notion that capitalist societies manipulate not only economic structures but also the cultural and psychological dimensions of human life to maintain dominance. They argued that consumer culture is not simply about consumption of goods but a mechanism that produces conformity, passivity, and the internalization of capitalist ideology. Adorno and Horkheimer, in their seminal work *Dialectic of Enlightenment*, introduced the concept of the “culture industry,” which critiques mass-produced culture as a tool for social control. They contended that films, __________ ____ ___ ____ ________ _______ ___.
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