Concept of information processing.

Information processing in consumer behavior refers to the way consumers receive, interpret, store, and retrieve information to make purchasing decisions. It involves several stages: exposure, attention, comprehension, acceptance, and retention. 

Exposure is the first stage, where consumers come across information through various channels like advertisements, word-of-mouth, or online reviews. However, mere exposure does not guarantee attention. _____ _______ _______ __________ ________ ___ _______ ___.
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