Read the following passage carefully. Psychoanalysts treat their patients by delving into their past – often their early years of childhood – in an attempt to help them understand present feelings and behaviour. Consultants try to understand their clients’ history and track record in an attempt to identify the roots of failure or the seeds of success. In some respects, consultants have an easier job; they can look over past balance sheets and profit and loss statements in order to analyse the management of assets, profitability and cost control. They can follow the company’s history through from its initial successes with perhaps a single product to its present-day range of products or services. They can study the organizational structure of the company, marketing and personnel policies, even the physical layout of offices and factory. However, putting their finger on why one company fails and another succeeds is not always so easy. Companies look outside for this advice because they cannot find the answers themselves. They hope that the consultant will be able to draw on his or her wider experience – perhaps recognize a symptom that he has previously encountered. Then perhaps he or she will be able to diagnose their ills, prescribe a course of treatment for recovery and recommend a new lifestyle to ensure future health and prosperity. Now answer the following questions:

i. Why do Psychoanalysts and consultants need to delve into the past of their patients and clients?

ii. Why do you think a consultant’s job is easier than a Psychoanalyst? (2 Marks) iii. Companies evidently want help from consultants from time to time. Why? Discuss.  

iv. Taking the passage as the basis, write in about

“The role of a consultant in a company”.

v. Give an appropriate title to the passage. 

Prepare Power Point Presentations (atleast 15 slides each) on the following.

i. Artificial Intelligence 

ii. 3D Printers and Their Applications

As we saw in the passage, it is possible to draw parallels between business and human health. Match the common medical terms with their business equivalents

You require 2,000 Slate Airdopes 141. Since it is a fast moving item, you are ready to buy boxes for six months at once, provided you get a large enough discount. Write a letter to your distributor negotiating a deal. Make use of the negotiation techniques we discussed in the unit

You have arranged to meet your colleague Priyanshu for coffee in the evening. However, you have just heard an urgent message that you must leave for Kolkatta immediately. Telephone Priyanshu:

• tell him you won’t be able to meet him

• tell him about the urgent business

• fix another tentative date

The answer must be in the form of a dialogue.

Fill in the blanks with the correct form of the verbs in brackets:

i. The consultant _____________ (never work) in London before she got this contract.

ii. She recently _____________ (decide) to move to London.

iii. She ______________ (drive) to London when the storm began.

iv. While the manager _____________ (talk) to the consultant, the employees _____________ (pack) the prints ready for dispatch

v. Is that what those men __________ (work) on when I __________(come) in?

vi. Unless we invest in our staff, they _____________(not stay) with the company.

vii. After the initial launch, we ___________ (plan) to extend it to the rest of the country.

viii.We would be doing much better if we ______________ (not waste) so much money last yea

Complete the following phrasal verb in the sentences by inserting an appropriate adverb.

i. I can’t get to Munich this week, so I’m going to put ______________ my visit till next week.

ii. Despite our efforts, the negotiations have broken _____________ again.

iii. I’m very relieved that the workers have called the strike _______________.

iv. Before you leave, make sure that you shut___________ the computer system

. v. I look _____________ to seeing you in the near future.

vi. To get through security, you’ll have to fill ________________ a form.

vii. I’m afraid I didn’t understand that point. Could we come __________ to it afterwards?

viii.We’ve decided to increase our offer; we’ve put it ___________ by $ 30,000

. ix. Let’s throw this idea _________ and see if it has any potential.

x. He ran _____________ an enormous telephone bill