Communication is the lifeline of a business organisation”. Elaborate. 

Effective communication is essential for the success and sustainability of a business organization. It is the lifeline that connects various stakeholders of an organization, including employees, managers, customers, suppliers, investors, and other external parties. In this context, the following are the key reasons why communication is considered the lifeline of a business organization:

1. Coordination: Communication facilitates coordination among different departments, teams, and individuals within the organization. It ensures that everyone is on the same page and working towards a common goal. Effective communication helps to avoid duplication of effort, conflicting priorities, and misunderstandings, which can lead to _______ ________ ____ _________ _____ _________ __________ ____.
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