Comment briefly on the following statement:
a) There are certain special factors to be considered in export packaging.
b) In reality it is possible for a company to manage the publicity campaign by following few steps.
c) Firms face certain unique problems while marketing services internationally.
d) Presentation of the research report can be done in two ways: informal and formal.

(a) There are certain special factors to be considered in export packaging, such as -

1. Language
2. Regulations in the foreign countries,
3. Buyer’s Specifications,
4. Length of the distribution channel,
5. Environmental factors,
6. Disposability; and
7. Size

1. Language

A package does promotion functions too. The literature printed on the package material must be in local language. Then only a majority of the users can understand the product information the package label bears. Thus, language is one of the important considerations to be borne in mind while designing export packaging

2. Regulations in the foreign countries

Packaging is subject to government regulations in foreign countries. Packaging standards are specified for certain commodities. If packaging does not comply with foreign regulations, it may attract punitive action.

3. Buyer’s specifications

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