Choose any two media theories of your choice and analyse how it fits in the current media scenario.

Two media theories that have been widely studied and applied in the current media scenario are the Uses and Gratifications Theory and the Cultivation Theory.

The Uses and Gratifications Theory suggests that individuals use media to fulfill their needs and desires. According to this theory, people are active consumers of media who have control over their choices and decisions about media consumption. The theory proposes that individuals have specific needs that they seek to satisfy through media consumption, and that different types of media provide different gratifications. The gratifications sought can be categorised _________ _____ ____ __________ ___ ______ _______.
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