“Category Management meets customer needs better than standard brand management”. Elaborate.

"Category Management" and "Brand Management" are two distinct approaches to managing products and customer needs within a retail or marketing context. While both have their merits, Category Management is often seen as a more customer-centric approach for several reasons:

1. Focus on Customer-Centricity:
   • Category Management is primarily centered around understanding and meeting customer needs within specific product categories. It involves a deep analysis of customer preferences, shopping behavior, and buying patterns within those categories.
   • Brand Management, on the other hand, tends to focus more on building and promoting the brand itself, sometimes at the expense of addressing specific category-specific customer needs.
2. Holistic View of the Category:
   • Category Management takes a ________ ____ ____ _____ ________ ____ ___ ______.
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