Buying motives

Buying motives refer to the underlying reasons or desires that drive customers to make purchasing decisions. These motives can be categorized into two broad types: rational motives and emotional motives.

Rational motives are based on logical reasoning and focus on the tangible benefits of a product or service. Customers driven by _________ _____ ___ _________ __________ ________ _________ ____ _______ ______ ___ _____.
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