Briefly discuss the principles of risk analysis, management and risk communication.

The principles of risk analysis, management and risk communication

1 Know the Audience

In formulating risk communication messages, the audience should be analyzed to understand their expectations and requirements. Beyond knowing in general who the audience is, it is necessary to actually get to know them as groups and ideally as individuals to understand their concerns and feelings and to maintain an open channel of communication with them. Listening to all interested parties is an important part of risk communication.

2 Involve the Scientific Experts

Scientific experts, in their capacity as risk assessors, must be able to explain the concepts and processes of risk assessment. They need to be able to explain the results of their assessment and the scientific data, assumptions and subjective judgments upon which it is based, so that risk managers and other interested parties clearly understand the risk. They further must be able to clearly communicate what they know and what they do not know, and to explain the uncertainties related to the risk assessment process. In turn, the risk managers must be able to explain how the risk management decisions are arrived at as well.

3 Establish Expertise in Communication

Successful risk communication requires expertise in conveying understandable and usable information to all interested parties. Risk managers and technical experts may not have _____ ________ __________ ____ _______ _______ ____ ____ ___ _________.
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