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Brand refers to a name, term, sign, symbol, design, or a combination of these elements that identifies the goods or services of one seller and differentiates them from those of competitors. In business communication, a brand is more than a visual identity; it represents the image, reputation, values, and promises that an organization communicates to its stakeholders. It __________ _________ __________ ______ _____ _______ _________ _________ _____ _____ _________ __________.
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