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The Boston Consulting Group’s Growth-Share Matrix is a strategic management tool used to analyze a company’s portfolio of business units or products. It helps managers allocate resources and prioritize investments based on market growth rate and relative market share. The matrix classifies business units into four categories: Stars, Cash Cows, Question Marks, and Dogs. ____ ___ ________ _____ __________ ______ _____ ____ ________ ___ _________ ____.
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