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Introducing an eco-friendly cleaning product in a semi-urban market through personal selling requires a carefully planned approach that combines awareness creation, demonstration, and relationship building. The first step would be prospecting and identifying potential customers such as households, small businesses, schools, and local shops that rely on cleaning supplies. Since many customers in semi-urban areas may not be familiar with sustainable alternatives, it is essential to prepare a sales presentation that emphasizes both the functional value and environmental benefits of the product. Personal selling begins with _____ ________ _______ _______ _____ ________ _______ _________.
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