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Digital platforms have emerged as central players in shaping information access, knowledge dissemination, and social interactions in India. Their role in fostering media literacy and combating misinformation is critical, given the country’s vast and diverse user base, encompassing multiple languages, education levels, and socio-economic strata. As India becomes increasingly digitized, the responsibility to ensure that users not only access information but also critically assess and responsibly consume it becomes paramount.

Media literacy involves the ability to access, analyze, evaluate, and create media content with a critical understanding of its context, biases, and implications. In the Indian context, where internet penetration has surged past 900 million users in 2024, digital platforms like Facebook, Instagram, WhatsApp, X (formerly Twitter), YouTube, and indigenous apps like ShareChat and Koo have a profound influence. Simultaneously, the rapid spread of misinformation — whether related to politics, health (such as COVID-19 vaccines), social issues, or communal tensions — has exposed vulnerabilities among internet users who often lack formal media literacy education.

Digital platforms in India have recognized the need to foster media literacy as part of a broader strategy to sustain user trust and ensure platform integrity. Several initiatives have been deployed. For instance, Facebook’s "We Think Digital" program collaborates with NGOs, academic institutions, and government bodies to train users, especially in rural and semi-urban areas, about identifying misinformation and understanding digital privacy. Google’s “Be Internet Awesome” initiative, although originally targeted at children, has expanded in India through partnerships with schools to build early digital resilience. WhatsApp launched a "Check it Before You Share it" campaign in regional languages to curb the spread of false news.

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