Advertising Research Application

Conduct a small-scale survey among friends and family to understand consumer perceptions of a popular brand (e.g., Amul or Reliance Jio). Present insights and suggest how the brand can leverage this research for future campaigns.

Advertising research plays a crucial role in understanding consumer perceptions, preferences, and expectations from a brand. To analyze consumer perceptions, a small-scale survey was conducted among friends and family regarding their views on Amul, one of India's most recognized dairy brands. The study aimed to gather insights into brand perception, product satisfaction, advertising effectiveness, and areas for improvement. Based on the findings, recommendations were provided on how Amul can utilize these insights for future advertising campaigns.  

### Survey Methodology  
The survey was conducted with 50 participants from different age groups (18–50 years) to get a diverse range of opinions. A structured questionnaire was created, consisting of both qualitative and quantitative questions covering:  

- Brand awareness and recall  
- Consumer trust and satisfaction  
- Perception of advertising campaigns  
- Comparison with competitors  
- Suggestions for improvement  

The survey was shared digitally via Google Forms and responses were collected within a week.  

### Key Findings  

#### 1. Brand Awareness and Recall  
- 98% of respondents recognized the Amul brand instantly, showing strong brand recall.  
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