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Publicity and advertisement are two essential elements of a business's marketing communication strategy. Both these tools are used to create brand awareness and promote products or services to potential customers. However, there are significant differences between the two that distinguish them from each other.

Publicity is the use of free media coverage to communicate information about a business, product or service. Publicity can take many forms, including newspaper and magazine articles, radio and television interviews, product reviews, and social media posts. Publicity is generally considered to be an earned form of media attention since it is generated by the actions of a business, rather than being paid for.

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