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Advertising and persuasive media play a critical role in shaping public opinion and consumer behavior. However, ethical dilemmas often arise when these media forms target vulnerable populations, particularly children and the elderly. These groups are considered vulnerable due to cognitive, emotional, or informational limitations, which can impair their ability to critically evaluate persuasive messages. Ethical concerns emerge when advertisers exploit these vulnerabilities for commercial gain. Children are especially susceptible to advertising because they lack the cognitive maturity to distinguish between content and marketing. This is particularly evident in television commercials, digital ads embedded in games, and influencer-driven promotions on platforms like YouTube or Instagram. For instance, fast food companies often use cartoons or mascots to attract young audiences, associating their products with fun and happiness, while downplaying health consequences. Ethical dilemmas arise when such ___ ___ _____ _____ ___ ___ ___ ______ ____.
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